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Brand Activation Champions

A monthly marketing fund has been established to reward members brands’ exemplary advocacy of the Guaranteed Irish symbol. Each month Guaranteed Irish will be rewarding one business member for their best uses of the symbol with a Brand Activation Champion prize in association with The Irish Times.

This €15,000 prize package includes:

Three featured advertisements in the Irish Times
Local radio ad campaign
Featured posts and promotion across Guaranteed Irish’s social channels
Regional press release courtesy of the Guaranteed Irish Marketing Team
Shortlisted in the “Brand Activation Champion” category at the 2025 Guaranteed Irish Business Awards
A certificate acknowledging that your company is this month’s Brand Activation Champion.

Are you ready to get behind the national symbol of Trust?

If you wish to apply, please download the application form below.

For more information, contact marketing@guaranteedirish.ie

Members must showcase the Guaranteed Irish symbol on packaging, Point of Sales, promotional material, email signatures, fleet, social media platforms, PR, and website.

99% of members agree the symbol communicates how support for local businesses and communities can help develop a local sustainable economy.
96% of members agree that symbol as stands Guaranteed Irish stands as the primary national symbol of trust and provenance.
91% of members agree that they have benefitted financially by having the symbol on POS, packaging, marketing materials and digital communications.
79% of consumers agree that buying from Guaranteed Irish businesses, they are promoting a sustainable economy.
(Source - Market Dynamics / RED C Research 2023)

Cocoa Brown Tan were awarded Brand Activation Champion for October 2024.

We are delighted to announce that Cocoa Brown Tan has been awarded our Brand Activation Champion for October ✨

Cocoa Brown Tan is now manufactured here in Ireland, contributing to the Irish economy. 👏 A big congratulations!